Presidential elections focus on the process by which a country elects its head of state, typically through a direct or indirect vote by eligible citizens. This research area examines various aspects of presidential campaigns, including candidate strategies, voter behavior, public opinion polls, media coverage, and the impact of campaign messages on election outcomes. Scholars in this field also analyze the role of political parties, interest groups, and financial contributions in shaping election results. Additionally, research on presidential elections often explores how historical, cultural, and demographic factors influence voting patterns and candidate success.